Strange and amazing longish (12k words) read on Google from WiReD (ikr? WiReD? Google? WHAT IS HAPPENING TO ME?!). It includes astounding amounts of detail, most of it really well-crafted. I kept wondering where is this going?, and the answer is: nowhere. It just ends, like they ran out of time, said f*ck it, and chopped off whatever woolly attempt to wrap it all up the writer had in mind. But it’s worth the read, in part because NO ONE will EVER be able to write a remotely definitive history of Google, so scraps like this are all we’ll get.