My new app, Unhigh.ly, is in the space between Pavlok and Snap. It uses VERY advanced real-time ML to set off a personal sonic weapon in your ear every time you say “highly.” We have two products in the pipeline: Unspeakab.ly, which tasers anyone within a ten-foot radius who says it, and Unreadab.ly, a pair of glasses that aims a modded laser at anything it’s written on. Unreadab.ly is taking more R&D than we expected because it’s disrupting our bizdev and branding: it scared off a few VCs and it fries everything the company’s name appears on.